Think email is old-fashioned? Think again. Email marketing is still one of the most powerful tools in digital marketing — and it’s beginner-friendly too!
Unlike social media, email gives you full control. No algorithms, no limits. Just direct connection with your audience.
What is Email Marketing?
Email Marketing means sending emails to your audience to:
- Share updates
- Educate them
- Promote your services
- Build long-term trust
Instead of depending only on social media (where algorithms change), emails land directly in their inbox — where they’re more likely to see and read it.
Why Email Marketing Still Works
Direct communication: No middleman like social platforms
Cost-effective: Send emails to 100s of people for free or very little cost
Builds trust: Regular helpful emails create brand loyalty
Track performance: You can see open rates, clicks, and replies
Great for long-form sharing: Blogs, tips, product details — all fit well
How to Start Email Marketing (Beginner Steps)
Step 1: Choose an Email Tool
Start with free tools like MailerLite, ConvertKit, or Brevo.
Step 2: Create a List (Audience)
Add a form on your website for visitors to subscribe.
Step 3: Send Value-Based Emails
Tips, blog links, offers, or updates — not spammy sales pitches.
Step 4: Use Templates
Most tools offer easy drag-and-drop email templates.
Step 5: Track Open Rates
You’ll know who opened, clicked, or ignored — and improve from there.
Free Tools That Help You Start
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- MailerLite – Easy, free email platform
- Google Forms – Collect emails for free
- Notion/Trello – Plan your email content
- Canva – Design email graphics
- Grammarly – Check email grammar
What to Send in Your Emails?
Don’t worry if you’re not selling yet. You can still provide value:
-
- Educational tips
- Updates or blog posts
- Freebies (PDFs, templates, guides)
- Product/service offers
- Personal stories or lessons learned
How to Build Your Email List
Start simple:
- Add a signup form to your website
- Ask your social media audience to subscribe
- Offer a freebie (like an eBook or checklist) in exchange for email
- Add email signups in your blog or YouTube video description
Beginner Mistakes to Avoid
🚫 Don’t send only sales messages
🚫 Don’t buy email lists (it’s risky and spammy)
🚫 Don’t ghost your list — stay consistent
✅ Always give value, not just promotions
✅ Respect privacy — include unsubscribe links
Final Thoughts
Email Marketing is simple, personal, and very effective.
You own your list — no algorithm can hide your message. It’s perfect for beginners who want to grow slowly and steadily.
Just start writing. Be kind, helpful, and human — and people will read, trust, and stay with you.
Written by Priyanshi Jain
Delhi, India | digitalpriyanshi.com